Working closely with the Creative Director, I translated campaign messages and ideas into visual solutions for different digital formats. I contributed to exploring and developing creative directions, experimenting with composition, doodle illustration and sometimes motion.

While the brand guidelines provided a foundation, we also allowed ourselves to push beyond them when the context called for it. We explored bolder and less expected visual approaches to keep the communication fresh and give individual campaigns their own character, while still maintaining a recognisable connection to the Credit24 brand.