For this project, I was tasked with designing new packaging for a line of dumplings, building upon the brand’s existing identity—the signature checkered pattern. While maintaining the established visual DNA, my goal was to modernize the look and distinguish between the new flavor profiles: onion and garlic.

I introduced a contemporary typeface to give the brand a fresh, updated feel and utilized a strategic color-coding system to differentiate between the flavors, ensuring high visibility and clarity on the shelf. The final designs were specifically tailored for flexible film packaging. Beyond the graphic design, I also collaborated closely with the photographer to art direct the product photoshoot, staging the set with props to ensure the final imagery perfectly complemented the packaging design.