The design for the Larimar project centers on balancing historical elegance with modern clarity. To achieve the client’s vision, I utilized the Trajan font, known for its timeless, classical foundation, and enhanced it with flowing, wave-like elements to evoke the fluid movement of the ocean. The color palette features a distinct turquoise hue, carefully selected to mirror the natural, mesmerizing tones of the Larimar gemstone. Additionally, I meticulously vectorized a hand-drawn sail emblem, which had already been pre-configured for me ensuring it complemented the typography and reinforced the brand’s nautical identity.